A full bilingual website — and every photo shot from scratch.
Tex-Fin is a 60-year heat-transfer fabricator with a deep, technical product catalog. We built their complete English/Spanish website and personally captured all the industrial photography — a long, hands-on process across two Texas facilities.
The challenge: make a deeply technical catalog clear — in two languages.
Tex-Fin makes finned tubes, welded finned pipes, heat exchangers, and ASME-stamped fabrications — a catalog with dozens of product types and sub-types most people have never heard of. Engineers needed to navigate it fast; buyers needed to trust it instantly.
Two problems stood out. First, there was no real photography — just stock and supplier images that didn't show Tex-Fin's actual capabilities. Second, a large share of the workforce and customer base is Spanish-speaking, so the site had to be fully bilingual, not machine-translated.
We solved both: a structured, scalable website with a clean English/Spanish experience — and a complete custom photo library we captured ourselves on the shop floor.
First, we shot it all.
A long, hands-on capture across two Texas facilities — real product, real people, real plant.
No stock. All real.
We spent days on-site capturing the products, the machinery, and the team — building a photo library that actually represents Tex-Fin. Drop the real shots into the slots below.
Then, we built & localized it.
A structured product catalog with a true English / Español experience.
Built to guide engineers to the right product.
A clear hierarchy across finned products, fabricated products, parts & accessories, and services — with a one-tap English/Spanish switch. Try the toggle in the demo.
Tex-Fin's server blocks framing — open it directly below.
We also made the video.
A brand film shot on-site to bring Tex-Fin's scale, people, and process to life.
One site, two languages.
Not a plugin afterthought — a parallel English and Spanish experience built for Tex-Fin's bilingual workforce and customers.
From shoot to launch.
- Complete custom photo library (products, plant & team)
- Full website design & build on a deep product taxonomy
- True English / Spanish bilingual experience
- SEO foundation & structured product pages
- ASME & National Board certification messaging
- Two-location (Houston & Crockett) contact structure
A 60-year industry leader now has a website that finally looks like the work — real photography, a clear technical catalog, and a true bilingual experience for every customer.