The brand and the website for a Texas concrete leader.
We created the logo, the brand identity, and both generations of website for Lone Star Ready Mix — evolving a 2019 one-pager into a full multi-location site that reflects the company's growth across the Houston region.
The challenge: a growing company with a one-page presence.
In 2019, Lone Star Ready Mix was an ambitious, family-owned concrete supplier with big plans — but their digital presence was a single page that didn't reflect the scale or professionalism of their operation.
As the company expanded from one plant to three across Hockley and Conroe, they needed a brand and a website that could grow with them — communicate reliability to commercial buyers, capture quote requests, and showcase the quality of their work.
We partnered with Lone Star from the ground up: naming the visual identity, designing the logo, building the brand system, and developing both generations of their website.
First, we built the brand.
A logo, color system, and identity that made a growing concrete supplier look the part.
A logo built on Texas pride and concrete strength.
The mark pairs the unmistakable silhouette of Texas with a bold lone star — confident, local, and instantly recognizable on a truck, a hard hat, or a hero banner. It flexes across a full-color, blue, red, and one-color system.
A palette as dependable as the product.
Texas-flag blue and red for trust and energy, grounded in concrete-gray neutrals.
Then, we built the website.
From a 2019 one-pager to a full multi-location site engineered to win commercial work.
2019 one-pager → today's multi-location site.
Same brand DNA, evolved into a full website that scales with the business.
A site engineered to win commercial work.
Every section earns its place — built around how concrete buyers actually evaluate and request a supplier.
- Brand-consistent multi-location website on a modern stack
- Commercial & Residential service breakdowns
- Project gallery showcasing real pours and pumping work
- "Request a quote" capture built into every key section
- Per-plant contact, hours, and map blocks (Hockley & Conroe)
- Mobile-first, fast-loading, and search-optimized
Real work, on the ground.
Real pours, plants, and mixer trucks across the greater Houston region.
"AB Digital built our brand from scratch and grew our website right alongside our business — from one page to three plants. It looks the part and brings in real quote requests."