A calm, confident brand for a modern tax practice.
We created the logo and full brand identity for Still Waters Tax Services — turning the name's promise of calm into a wave mark and a layered blue-and-purple palette that feels trustworthy, modern, and reassuring.
The brief: make taxes feel calm, not stressful.
For most people, "taxes" means stress. Still Waters set out to be the opposite — a steady, reassuring partner that brings order to the chaos. The name itself is the promise: still waters.
Our job was to make that promise visible. We designed a wordmark anchored by a three-tier wave mark — calm, layered water — and a palette that moves from deep navy through royal purple to an open, friendly blue. The result feels professional and trustworthy, but warmer and more human than the typical tax firm.
One wordmark, a whole system.
A confident stacked wordmark with a layered wave mark — built to work in full color, single-color, and reversed across every surface.
Three waves. Still water.
The standalone wave mark works as an app icon, favicon, or social avatar — calm, layered, and instantly ownable.
From deep navy to open water.
A layered palette that mirrors the wave mark — grounded navy, confident purple, and a calm, approachable blue.
Bold, modern, grounded.
Set in Montserrat — a heavy, condensed-feeling display weight for the name, with a clean, calm tracking on "Tax Services" for balance.
Built to live everywhere.
From the office door to the client portal — the identity stays calm and consistent across every touchpoint.
