In the fast-paced world of digital marketing, tracking and managing various tags and scripts on your website can be a cumbersome task. Enter Google Tag Manager (GTM), a powerful tool that streamlines the process of deploying and managing tags without the need for manual coding. In this comprehensive guide, we'll delve into what Google Tag Manager is, explore best practices for implementation, and ...
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By in Credit Union Marketing, Dental Marketing, Google Tag Manager, Website Best Practices

In the dynamic landscape of digital marketing, the success of your lead generation efforts hinges on the ability to measure and analyze key performance indicators (KPIs). To empower your business with actionable insights, here are the 10 KPIs that every website must track to elevate lead generation strategies. 1. Website Traffic Website traffic refers to the volume of visitors or users who n...
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By in Website Best Practices

Think of this website optimization checklist as your website's wellness plan – a little TLC to boost those conversions and make your users go 'Wow!' Let's dive in! Your website is your online storefront, and just like a brick-and-mortar shop, it needs to be inviting and user-friendly. Why? Because a happy visitor is a potential customer. So, here's your one-stop-shop checklist for turning your...
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By in Uncategorized, Website Best Practices

In today's fast-paced digital world, the landscape of digital marketing is constantly evolving. To stay ahead of the curve and remain competitive in the ever-changing digital realm, businesses need to adapt and embrace the latest trends and technologies. As we look ahead to 2024, here are some of the top digital marketing trends that you should keep an eye on. 1. Artificial Intelligence (AI) an...
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By in Copywriting, Credit Union Marketing, Dental Marketing, Email Marketing, Lead Generation, PPC, SEO, Website Best Practices

Spam – it's the relentless annoyance that website owners face every day. And if you're using Contact Form 7 on your WordPress site, you're no stranger to spammy form submissions. But here's the good news: with the right WordPress plugins, you can slam the door on spam and keep your inbox squeaky clean. In this post, we'll introduce you to seven easy-to-use plugins that'll help you bid farewell to ...
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By in Website Best Practices