Gen Z, the first truly digital-native generation, presents an exciting opportunity for credit unions to grow their member base. Born between the mid-1990s and early 2010s, Gen Z is a massive and influential part of the population. To connect with this tech-savvy and socially-conscious generation, credit unions need innovative strategies tailored to their preferences. Let's explore how credit u...
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By in Credit Union Marketing

Getting online reviews has become really important for dentists today. Positive reviews can have a big impact on a dental practice's success by attracting new patients and building trust in the community. But asking for reviews needs to be done carefully and ethically to get genuine and positive responses from patients. In this blog, we'll look at the dos and don'ts of asking for reviews to boost ...
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By in Dental Marketing

Do you ever feel like you're pouring money into your dental practice's marketing efforts only to see minimal return? You're not alone. Many dentists are making the same common mistakes that can eat away at their budget and lead to disappointing results. The good news? There's always a solution. Let's explore some of these pitfalls and how you can avoid them. Mistake 1: Neglecting a Targeted...
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By in Dental Marketing, Email Marketing

In today's digital age, having a strong online presence is vital for any dental practice seeking to attract and retain patients. Your dental practice's website serves as the virtual front door to your services, and it's crucial to make a lasting first impression. In this blog, we'll explore the ten essential website must-haves for dentists that will help enhance your online visibility, engage pote...
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By in Dental Marketing, Website Best Practices

Whether you’re new to the digital space or looking to refine your existing strategy, we're thrilled you’ve found your way here. As the digital landscape continually evolves, so does the need for Credit Unions to adapt their marketing strategies. The rise of digital banking, mobile apps, and online transactions have shifted how members interact with their Credit Unions. So, how do you meet membe...
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By in Credit Union Marketing, Email Marketing, Lead Generation, PPC

Small businesses often struggle to compete with larger brands when it comes to advertising, but PPC advertising can level the playing field. With the right strategy and platform, small businesses can create effective PPC campaigns that generate leads, drive sales, and help them reach their business goals. In this post, we'll explore some of the top PPC advertising platforms for small businesses, a...
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By in Lead Generation, PPC

PPC advertising, or pay-per-click advertising, is a digital marketing strategy that involves placing ads on search engine results pages (SERPs), social media platforms, and other websites. Advertisers pay a fee each time a user clicks on one of their ads, which can be targeted to specific audiences based on various factors, such as location, age, interests, and search intent. But how does PPC adv...
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By in Credit Union Marketing, Dental Marketing, PPC

For small businesses, generating leads is a crucial part of growing their customer base and increasing revenue. However, with limited resources and budget, it can be challenging to know which lead generation strategies will be the most effective. In this blog post, we will explore the top lead generation strategies that small businesses can use to generate more leads and grow their customer base. ...
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By in Dental Marketing, Lead Generation

Nurturing campaigns are a crucial part of any email marketing strategy. They help to move leads down the sales funnel, increase conversions and revenue, and retain existing customers. In this blog post, we'll explore how nurturing campaigns can help you achieve your marketing goals and provide tips on creating effective campaigns. "Nurturing campaigns are like seeds, they require consistent ca...
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By in Credit Union Marketing, Dental Marketing, Email Marketing

When it comes to the success of your website, SEO best practices are essential. SEO, or Search Engine Optimization, is the practice of optimizing your website to increase its organic visibility in search engine results. This means that when someone searches for your product or service, your website will appear higher in the search engine rankings, and thus more likely to be seen. SEO best practice...
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By in Credit Union Marketing, Dental Marketing, SEO